Earlier than you go operating to seize a brand new bottle of hand sani that makes your eyes water, nevertheless, hit the pause button. Touchland, the trendiest purveyor of hand sanitizers IMO, simply relaunched its line of cult-favorite Energy Mists together with 5 new scents, and now’s your time to top off.
If you happen to’re not accustomed to the model, let me put it this manner—Touchland did hand sanitizer earlier than it was cool. Its line of misty, sanitizing sprays initially launched in Barcelona over a decade in the past, however did not hit U.S. cabinets till 2017. Two years later, and our magnificence editors fell in love with the candy-colored devices, changing practically the entire W+G workplace into deeply passionate “hand sanitizer folks.”
Now, Touchland has introduced a relaunch of its authentic Energy Mists, in addition to 5 model new unimaginable scents. Developed in partnership with perfume home Givaudan (the title behind big-time fragrances, like Vera Wang, Balmain, and Elizabeth Arden), Touchland’s iconic Energy Mists have gotten a horny new facelift. Anticipate all the identical goodness of the unique hand sanitizers—rainbow packaging, hydrating elements, no bizarre, sticky residue left behind—simply with elevated scent reformulations. Yum.
Touchland Energy Mist in “Applelicious” — $9.00
As for the 5 new scents, effectively, they’re completely dreamy. Now, there’s blue sandalwood, velvet peach, “applelicious” aka inexperienced apple, lemon lime spritz, and rainwater so as to add into your hand sanitizing repertoire. Just like the OGs, they’re all color-coordinated to match their names, in order that blue sandalwood is available in a deep, indigo case, whereas the velvet peach’s package deal resembles the orange, fuzzy fruit.
The launch coincides with the model’s first advert marketing campaign, which trades in its clear, modern picture for one thing fairly a bit edgier. Set to run on social media and paid promoting platforms, the marketing campaign’s imagery and video appears like one thing straight out of a Bushwick warehouse celebration. It is paired with the slogan, “Contact just like the earlier than”—a nod to pre-pandemic life, the place we may kiss strangers, share drinks, and stand inside mere inches of one another sans masks.
“We’re thrilled to see Touchland evolve and change into a extra dominant participant within the magnificence area, leveraging our distinctive Energy Mist to hold the model into a brand new period of rebelliousness for contact lovers like us,” stated CEO and founder, Andrea Lisbona, in a launch. “As we’re all studying easy methods to navigate a post-COVID world, our relaunch comes at a time when the will to the touch is greater than ever. We need to empower folks to have a superb time, with out being reckless.”
Whereas we’d not be going to any Brooklyn warehouse events or raves any time quickly, Touchland makes us really feel safer and trendier (to not point out smelling divine.) You’ll be able to snag any of the scents for $9 on-line proper now, however we advocate bundling up with a pack of 5 or 10—these promote each 90 seconds, so provides will not final lengthy. Refill now and see for your self that, sure, the Touchland Energy Mist is method well worth the hype.
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